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bachelor in business administration
Polytechnic State University Sanluis
Jan-2006 - Nov-2010
CPA
Polytechnic State University
Jan-2012 - Nov-2016
Professor
Harvard Square Academy (HS2)
Mar-2012 - Present
Write a 1,050- to 1,400-word paper that addresses Parts I and II of the assignment.
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Part I
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Conduct research in the University of Phoenix library to find two ad campaign evaluation reports, articles that assess the effectiveness of an ad campaign. The reports should evaluate two different ad campaigns. Ensure that each ad campaign is evaluated from both a qualitative and quantitative research perspective.
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Part II
Select an ad campaign of your own interest. It can be a political campaign, PSA or a campaign for a product; it is up to you.
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Create a hypothetical evaluation research proposal to evaluate the effectiveness of the ad campaign. Address each of the followings in the research evaluation proposal:
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Format your assignment and all sources according to appropriate course-level APA guidelines.
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