Running head: PERSUASIVE EMAIL 1 Persuasive Email
Mark A. Cox
University Of Maryland University
Professor. Bowman
6/25/17 PERSUASIVE EMAIL 2
Persuasive Email To: rkurzwell@leo.com
Cc: The President, Johnson College
: The Provost
: Dean, Undergraduate School
: Dean, Graduate School
Subject: Concerns Regarding the LEO System
Two years ago our institution, Johnson College, wanted to change its learning management
system to enhance our services in providing online education to our students from different parts
of the world and we signed a contract to work with LEO Inc. Considering the abundance and the
range of the services that we offer concerning various classes and programs, the LEO software is
of great importance to the performance of our institution. However, given the two years, we have
been using LEO software; we have noticed some issues that we are concerned about. Some of
the concerns we have as an institution include;
1. The LEO software does not support a video function. Considering that our services are
primarily online, we don’t have physical contact with our students. We feel that it would
be a major boost if a tutor were able to send short video clips to the students regarding
different lessons that might require more than just audio or written explanations.
2. The interface does not allow an audio clip recording of beyond two minutes. The
limitation prevents the professor from giving the required information entirely since it PERSUASIVE EMAIL 3 might require more than just two minutes to record a particular explanation or discussion
efficiently.
3. The software does not allow the process of drag and drops on the computer’s screen.
With this impossibility, it is hard to give out quizzes in the most effective and efficient
manner where the students can easily access and work on them.
The above are some of our concerns regarding the LEO interface and would like to have a phone
meeting with you and any other personnel involved, for a more insightful discussion regarding
the same. I can avail myself on 20th or 23rd June, but you can get back to me and let me know if
the dates suit you to plan the way forward. Thank you.
Sincerely,
Student’s Name
Chief Technology Officer
Johnson College

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