4.5 Â Case Study: Singapore International Airlines: Strategy with a Smile
Hello please answer the attached question
Superior market knowledge is not only an important source of competitive advantage, but it also results in happier, higher volume of, and more loyal customers. Thus, the systematic development of market knowledge is a critically important activity in any organization.*
*Reference: From Chapter 6 Take-Aways in Mullins, J., Walker, O., & Boyd, H. (2013). Marketing management: A strategic decision-making approach. (8th ed.) New York: McGraw-Hill Irwin.Â
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In this discussion, address the following:
·        Explain what makes the above concept true.
·        Using the airlines industry as your frame of reference, in what ways can the above concept be applied from a marketing standpoint?Â
·        After submitting your primary, original posting, review your classmates' contributions on this theory and provide them feedback. Use examples where appropriate.Â
Reply to at least two peer postings and one instructor posting
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Posted 20 Apr 2017 01:04 AM
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