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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
1. Analysis of the Industry
A. Strategic Group(s) in which the company exists and competitors in it/them.
B. Intensity of rivalry among existing competitors. Use Porters 5 Forces for B, C, D, E, and F.
C. Threat of new competitors entering the industry
D. Threat of substitute products of services
E. Bargaining power of buyers
F. Bargaining power of suppliers
G. Potential profitability of the Industry - what organizations have succeeded and failed in the industry and why?
H. What are the Critical Success Factors for the industry?
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2. Analysis of the Macro-Environment (includes identification & analysis of global factors & application of analysis to business situation). *use PEST Analysis
A. What political/legal forces affect the industry?
B. What economic forces affect the industry?
C. What social forces affect the industry?
D. What technological forces affect the industry?
E. What are the opportunities and threats facing the organization?
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The chosen company is AT&T.
This assignment will need some research about the company.
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