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Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
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Phoniex University
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Second Analytical Short Paper
View the ads in the links below (click on the link or copy and paste in your address box), pick one and answer in well-developed paragraphs the following:
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The paper should be double-spaced. Label each paragraph(s) to let me know which item you are attempting to address. Use complete sentences, full well-developedl paragraphs and refer to the textbook when necessary
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1. 1. Describe the advertisement you have chosen.
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2. 2.Briefly define the three terms, conception, connotation and map as explained in Chapter 5. What do you think the advertiser assumes is the connotation/conception/map for the consumer? Why? Explain, what in the ad makes you draw that conclusion?
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3. 3.What are the signifiers in the ad? List two signifieds that are in the ad and what meaning can be can be ascribed by the viewer to them?
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4. 4.Describe (using tenor and vehicle) any metaphor in the ad. What is the metaphor suggesting for the viewer?
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5. 5.Are there any places in the ad for misunderstanding for the viewer? Explain.
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6. 6.Is the ad effective? Explain.
https://www.youtube.com/watch?v=6921Kut9tdU —Apple
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https://www.youtube.com/watch?v=PT-HBl2TVtI&ebc=ANyPxKrIRIzf-ZF7851gWnUk4VeTBiwR_ihhq26BruveXra2uqzKyBDrIw3dh20if9t_a9rc9Pkxzk6-U7Mgwc6_MldTPseWGQ -- paying it forward
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https://www.youtube.com/watch?v=2OIfGoNfm4w -- words hurt
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https://www.youtube.com/watch?v=XVY4DeAvnfI&ebc=ANyPxKorvy48TNKVuxoA393Cc_D3uVtnm0CS5-d9wHhnnkKzZHp7eFG-mV5zC7Mc6C8yNXlkhSNvdy7wp6ZHG7EcRsktTVmC3A -- the power of words for special girl
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