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Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
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Phoniex University
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Second Analytical Short Paper
View the ads in the links below (click on the link or copy and paste in your address box), pick one and answer in well-developed paragraphs the following:
The paper should be double-spaced. Label each paragraph(s) to let me know which item you are attempting to address. Use complete sentences, full well-developedl paragraphs and refer to the textbook when necessary
1. 1. Describe the advertisement you have chosen.
2. 2.Briefly define the three terms, conception, connotation and map as explained in Chapter 5. What do you think the advertiser assumes is the connotation/conception/map for the consumer? Why? Explain, what in the ad makes you draw that conclusion?
3. 3.What are the signifiers in the ad? List two signifieds that are in the ad and what meaning can be can be ascribed by the viewer to them?
4. 4.Describe (using tenor and vehicle) any metaphor in the ad. What is the metaphor suggesting for the viewer?
5. 5.Are there any places in the ad for misunderstanding for the viewer? Explain.
6. 6.Is the ad effective? Explain.
https://www.youtube.com/watch?v=6921Kut9tdU —Apple
https://www.youtube.com/watch?v=PT-HBl2TVtI&ebc=ANyPxKrIRIzf-ZF7851gWnUk4VeTBiwR_ihhq26BruveXra2uqzKyBDrIw3dh20if9t_a9rc9Pkxzk6-U7Mgwc6_MldTPseWGQ -- paying it forward
https://www.youtube.com/watch?v=2OIfGoNfm4w -- words hurt
https://www.youtube.com/watch?v=XVY4DeAvnfI&ebc=ANyPxKorvy48TNKVuxoA393Cc_D3uVtnm0CS5-d9wHhnnkKzZHp7eFG-mV5zC7Mc6C8yNXlkhSNvdy7wp6ZHG7EcRsktTVmC3A -- the power of words for special girl
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