Maurice Tutor

(5)

$15/per page/Negotiable

About Maurice Tutor

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Algebra,Applied Sciences See all
Algebra,Applied Sciences,Biology,Calculus,Chemistry,Economics,English,Essay writing,Geography,Geology,Health & Medical,Physics,Science Hide all
Teaching Since: May 2017
Last Sign in: 409 Weeks Ago, 2 Days Ago
Questions Answered: 66690
Tutorials Posted: 66688

Education

  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

Experience

  • Professor
    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 06 Jul 2017 My Price 13.00

Consumer Perception

Assignment 2: Consumer Perception

Marketers are interested in how their target market segments perceive the world in order to adjust their marketing mix according to consumer perception. They do this by positioning their product to fulfill the needs of the consumer better than the competitive alternatives. Pick a product category, at least four to five different brands in this product category, and answer the following questions:

USE gasoline companies BP ,EXON ,RaceTRAC and Quick Trip go to website of each

Analyze the positioning and benefits for each brand.

  • Create a perceptual map to visualize how each product is perceived by consumers. Are there any unfilled gaps in the market?
  • Outline why marketers may create several different product offerings to fulfill niche markets.
  • Discuss the relationship between perceived quality and price as it relates to your selected brands.

Submit your answers in a four- to five-page Microsoft Word document. Use APA guidelines for your submission.

Name your document: SU_MKT4102_W2_A2_LastName_FirstInitial.doc.

Submit your document to the W2: Assignment 2 Dropboxby Tuesday, July 12, 2016.

Assignment 2 Grading Criteria

Maximum Points

Analyzed the positioning and benefits for each brand.

10

Created a perceptual map to visualize how each product is perceived by consumers. Discussed if there were any unfilled gaps in the market.

10

Outlined why marketers may create several different product offerings to fulfill niche markets.

10

Discussed the relationship between perceived quality and price as it relates to your selected brands.

10

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

10

Total:

50

Answers

Maurice Tutor
(5)
Status NEW Posted 06 Jul 2017 08:07 PM My Price 13.00

Hel-----------lo -----------Sir-----------/Ma-----------dam----------- Â-----------  -----------Tha-----------nk -----------You----------- fo-----------r u-----------sin-----------g o-----------ur -----------web-----------sit-----------e a-----------nd -----------acq-----------uis-----------iti-----------on -----------of -----------my -----------pos-----------ted----------- so-----------lut-----------ion-----------. P-----------lea-----------se -----------pin-----------g m-----------e o-----------n c-----------hat----------- I -----------am -----------onl-----------ine----------- or----------- in-----------box----------- me----------- a -----------mes-----------sag-----------e I----------- wi-----------ll

Not Rated(0)