Maurice Tutor

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Teaching Since: May 2017
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Education

  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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  • Professor
    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 07 Jul 2017 My Price 15.00

Marketing Subject: Brand Attributes

Introduction to Marketing Subject: Brand Attributes: Unique Personalities

 

Length 9 sides

 

Your client is very excited about some of the research that you have already done on repositioning the company’s brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.

 

• The brand is Ford Motor Company the product is the Ford Fusion.

 

Prepare a brief proposal in PowerPoint that illustrates how a SWOT analysis can help reposition your selected product.

 

Your proposal should include the following sections:

• Title Slide

• Company and product overview: Use information that you have already researched from previous client presentations to briefly describe your client’s company and product (1 slide).

• SWOT analysis: Perform a SWOT analysis on your company and brand. 1 slide for each SWOT component. (Totaling 4 slides).

• Brand recommended positioning strategy: Based on your brand’s personality that you have determined from the four pillars, add a recommendation for a brand positioning strategy and how you think the brand should grow in the future. Include consideration of how research can assist the company in understanding its economic value in the marketplace.(2 slide)

• References page slideIntroduction to Marketing 

 

Subject: Brand Attributes: Unique Personalities

 

Length 9 sides

 

Your client is very excited about some of the research that you have already done on repositioning the company’s brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.

The brand is Ford Motor Company the product is the Ford Fusion.

Prepare a brief proposal in PowerPoint that illustrates how a SWOT analysis can help reposition your selected product.

Your proposal should include the following sections:

Title Slide 

Company and product overview: Use information that you have already researched from previous client presentations to briefly describe your client’s company and product (1 slide). 

SWOT analysis: Perform a SWOT analysis on your company and brand. 1 slide for each SWOT component. (Totaling 4 slides). 

Brand recommended positioning strategy: Based on your brand’s personality that you have determined from the four pillars, add a recommendation for a brand positioning strategy and how you think the brand should grow in the future. Include consideration of how research can assist the company in understanding its economic value in the marketplace.(2 slide) 

References page slide 

 

Answers

(5)
Status NEW Posted 07 Jul 2017 11:07 AM My Price 15.00

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