Critique the Professionals Locate an example of professional communication from a reputable online source. It can reflect any aspect of business communication, from an advertisement or a press release to a company blog or website. Evaluate this communication effort in light of any aspect of this chapter that is relevant to the sample and interesting to you. For example, is the piece effective? Audience-centered? Ethical? Using whatever medium your instructor requests, write a brief analysis of the piece (no more than one page), citing specific elements from the piece and support from the chapter. Sharpen Your Career Skills Online Bovée and Thill’s Business Communication Web Search, at http://businesscommunicationblog.com/websearch, is a unique research tool designed specifically for business communication research. Use the Web Search function to find a website, video, PDF document, podcast, or presentation that explains at least one essential business communication skill. Write a brief e-mail message to your instructor or a post for your class blog, describing the item that you found and summarizing the career skills information you learned from it. If your course uses mybcommlab, log on to www.mybcommlab.com to access the following study and assessment aids associated with this chapter: Video applications Pre/post test Real-Time Updates Personalized study plan Peer review activity Model documents Quick Learning Guides Sample presentations If you are not using mybcommlab, you can access Real-Time Updates and Quick Learning Guides through http://real-timeupdates.com/bce5. The Quick Learning Guide (located under “Learn More” on the website) hits all the high points of this chapter in just two pages. This guide, especially prepared by the authors, will help you study for exams or review important concepts whenever you need a quick refresher.