Please read about Subaru in in the textbook and watch the following
videos:
About Subaru
Click to view
https-//www.youtube.com/watch?v=-C_7nAAHJyE Changes for Subaru in 2018
https://www.youtube.com/watch?v=dF-LruP9qBU (Links to an external site.)Links to an external site.
Subaru CMO Dean Evans on Subaru's Share the Love Cause
Marketing Effort
https://www.youtube.com/watch?v=8ZWVCEjV5-U (Links to an external site.)Links to an external site. Marketing Attribution Success at Subaru: An Insider's Perspective
https://www.youtube.com/watch?v=JgO3smHQqEg (Links to an external site.)Links to an external site.
2015 Subaru Legacy and Outback Development Movie
https://www.youtube.com/watch?v=GPWwRB-3yUU (Links to an external site.)Links to an external site. Once you have watched the videos, return to the discussion board in
Blackboard to find the discussion prompt.
This discussion prompt is a case study on Subaru from the
textbook:
When a company has a winning product, it has it made. Or does it?
Subaru is a winning company (one of the few automotive companies to sustain growth and profits in hard economic times) with various
winning products, including the Impreza, Legacy, Forester, and
Outback. But what happens when any one product starts to decline
in popularity?
Subaru constantly engages in new-product development as part of
its efforts to manage the product life cycle for each of its models.
Subaru is focused on both developing the next version of each
existing model and developing possible new models to boost its
product portfolio.
Please discuss the following with your classmates and respond to
each one of the questions in your main submission. Discuss the product life cycle in relation to one Subaru
product. How do shifting consumer trends affect Subaru’s
products? Has Subaru remained customer oriented in its newproduct efforts?

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