Unit VI Case Study

For this assignment, you will put together case study analysis that focuses on the communication strategy of Starbucks. In this assignment, you will need to a) summarize the communication strategy of Starbucks, b) analyze the communication strategy of Starbucks, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.

A. Summarize the Communication Strategy

Locate an article that discusses the communication strategies used by Starbucks. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise: [Insert author's name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here]. The top reason [insert author's name here] holds that position is __________. A second reason [insert author's name here] holds that position is __________. A third reason [insert author's name here] holds that position is __________. After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.) Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.

 

B. Analyze the Communication Strategy

Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.) In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.

 

C. Explain Integration Techniques

Finally, explain how this communication strategy could be integrated into your current or former workplace. You will need to reference at least two academic sources. Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.