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Levels Tought:
University
| Teaching Since: | Apr 2017 |
| Last Sign in: | 446 Weeks Ago, 4 Days Ago |
| Questions Answered: | 9562 |
| Tutorials Posted: | 9559 |
bachelor in business administration
Polytechnic State University Sanluis
Jan-2006 - Nov-2010
CPA
Polytechnic State University
Jan-2012 - Nov-2016
Professor
Harvard Square Academy (HS2)
Mar-2012 - Present
Firms are increasing their use of search engine marketing in which they pay search engines such as Google and Bing for priority position listings. And social media sites such as Twitter are generating revenue by offering to sell “search words” to firms so that their posting appears on top. Are such practices ethical? Are consumers being deceived when a firm pays for priority positioning?
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