Levels Tought:
University
Teaching Since: | Apr 2017 |
Last Sign in: | 344 Weeks Ago, 1 Day Ago |
Questions Answered: | 9562 |
Tutorials Posted: | 9559 |
bachelor in business administration
Polytechnic State University Sanluis
Jan-2006 - Nov-2010
CPA
Polytechnic State University
Jan-2012 - Nov-2016
Professor
Harvard Square Academy (HS2)
Mar-2012 - Present
Develop a minimum 700-1,050-word branding strategy and marketing communication plan in Microsoft® Word or Riverpoint Writer, based on the domestic and international target market characterization and product / brand positioning.  This communications plan will be based on the product / brand differentiation, which results from the marketing mix strategies. Thus, your paper will demonstrate how the previous assignments lead into effective integrated marketing communications with the target market. Â
You must include a measurement of customer loyalty and retention in your strategy document (chapter 5, Marketing Management 15e). Â Discuss how the potential customer is moved through the adoption process through your integrated marketing communications components.
This document should address at least 5 elements of the marketing plan (from the Situational Analysis and the Marketing Mix Strategies lists below). Make sure your topic headings through the paper clearly indicate each topic that you are addressing
You may include more than 5 of the below elements to provide clarity and coherence to your document.Â
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of the project using your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.Â
Â
Tha-----------nk -----------you----------- fo-----------r y-----------our----------- in-----------ter-----------est----------- an-----------d b-----------uyi-----------ng -----------my -----------pos-----------ted----------- so-----------lut-----------ion-----------. P-----------lea-----------se -----------pin-----------g m-----------e c-----------hat----------- as----------- I -----------am -----------onl-----------ine----------- or----------- in-----------box----------- me----------- as----------- a -----------mes-----------sag-----------e. -----------IÂ ----------- Â----------- -----------wil-----------l b-----------e s-----------end-----------ing----------- yo-----------u t-----------he