There are a number of techniques to help people stop smoking, but their cost and effectiveness vary widely. One accepted measure of effectiveness of a program is the percentage of enrollees quitting. The table below shows several techniques touted as effective stop-smoking methods, some historical data on the approximate cost of each program per person, and the percentage of people smokefree 3 months after the program ended.

The Cancer Society provides annual cost-offset funding to cancer patients so more people can afford these programs. A large clinic in St. Louis has the capacity to treat each year the number of people shown. If the clinic plans to place a proposal with the Cancer Society to treat a specifi ed number of people annually, estimate the amount of money the clinic should ask for in its proposal to do the following: (a) Conduct programs at the capacity level for the technique with the lowest costeffectiveness ratio.

(b) Offer programs using as many techniques as

possible to treat up to 1300 people per year

using the most cost-effective techniques.

 

Technique	Cost, $/ Enrollee	% Quitting	Treatment Capacity per Year
Acupuncture	700	9	250
Subliminal message	150	1	500
Aversion therapy	1700	10	200
Outpatient clinic	2500	39	400
In-patient clinic	1800	41	550
Nicotine replacement therapy (NRT)	1300	20	100