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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Both Research In Motion and Apple sell numerous hand-held consumer products, and each of these companies has a different product mix.
Required
1. Assume the following data are available for both companies. Compute each company’s break-even point in unit sales. (Each company sells many hand-held consumer products at many different selling prices, and each has its own variable costs. This assignment assumes an average selling price per unit and an average cost per item.)
|
 |
Research In Motion |
Apple |
|
Average selling price per item sold          |
$350 |
$280 |
|
Average variable cost per item sold         |
$140 |
$110 |
|
Total fixed costs                         |
$14,980 million |
$12,580 million |
2. If unit sales were to decline, which company would experience the larger decline in operating profit? Explain.
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