Maurice Tutor

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Teaching Since: May 2017
Last Sign in: 401 Weeks Ago, 4 Days Ago
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Education

  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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  • Professor
    Phoniex University
    Oct-2001 - Nov-2016

Category > Accounting Posted 24 Jul 2017 My Price 9.00

Stenback Builders

Stenback Builders builds 1,500 square-foot starter tract homes in the fast-growing suburbs of Atlanta. Land and labor are cheap, and competition among developers is fierce. The homes are a standard model, with any upgrades added by the buyer after the sale. Stenback Builders’ costs per developed sub-lot are as follows:
Land . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 59,000
Construction . . . . . . . . . . . . . . . . . . . . . $ 124,000
Landscaping . . . . . . . . . . . . . . . . . . . . . $ 6,000
Variable marketing costs . . . . . . . . . . . .$ 5,000

Stenback Builders would like to earn a profit of 14% of the variable cost of each home sale. Similar homes offered by competing builders sell for $208,000 each.
Requirements
1. Which approach to pricing should Stenback Builders emphasize? Why?
2. Will Stenback Builders be able to achieve its target profit levels?
3. Bathrooms and kitchens are typically the most important selling features of a home. Stenback Builders could differentiate the homes by upgrading the bathrooms and kitchens. The upgrades would cost $22,000 per home but would enable Stenback Builders to increase the selling prices by $38,500 per home. (Kitchen and bathroom upgrades typically add about 175% of their cost to the value of any home.) If Stenback Builders makes the upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner?

Answers

Maurice Tutor
(5)
Status NEW Posted 24 Jul 2017 11:07 PM My Price 9.00

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