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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Contribution margin, decision making Lurvey Men’s Clothing’s revenues and cost data for 2011 are as follows:
Mr. Lurvey, the owner of the store, is unhappy with the operating results. An analysis of other operating costs reveals that it includes $30,000 variable costs, which vary with sales volume, and $15,000 (fixed) costs.Â
Required:
1. Compute the contribution margin of Lurvey Men’s Clothing.
2. Compute the contribution margin percentage.
3. Mr. Lurvey estimates that he can increase revenues by 15% by incurring additional advertising costs of $13,000. Calculate the impact of the additional advertising costs on operatingincome.
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