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Elementary,Middle School,High School,College,University,PHD
| Teaching Since: | May 2017 |
| Last Sign in: | 398 Weeks Ago, 5 Days Ago |
| Questions Answered: | 66690 |
| Tutorials Posted: | 66688 |
MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Case Study:
1. Consider that Sears is maintaining their data
warehouse to the individual transaction level. What
are the advantages and disadvantages of this data
storage strategy? If you were CTO, what data
analyses could you accomplish with detail data as
compared with aggregated data? Be specific.
2. The adoption of smartphone technology and
mobile applications are expanding. Think about
your experience of using your smartphones in a
retail environment. What functions and features
would you consider important for retailers to
implement for cross-channel marketing?
3. The airline industry has used historical informa-
tion for decades in order to determine pricing for
airfares. Could the availability of historical data
and price point modeling create dynamic price
changes? Discuss the pros and cons of this
initiative.
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