Scenario 4. The advertising agency for which you work is trying to renew its contract with an important client. The client has been balking, claiming that your ad campaigns have been less successful than promised, and that sales growth has been disappointing. Your boss gives you this mandate: "Run me some numbers to show these guys that our ads are really working. Their slow-down in sales could be part of an industry-wide pattern. We have a bunch of comparative data on what's been happening in markets where our ads been shown and markets where they haven't." You analyze the data and discover that the effect of your ads on sales has on the whole been insignificant. However, there is one market in which sales showed a huge upward spike in the week in which your ads began showing there. Privately, you believe this was due to the NFL playoff game which just happened to be held there at the same time. However, if this market is simply aggregated with all the others without calling attention to that fact....

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Status NEW Posted 27 Jul 2017 07:07 AM My Price 6.00

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