Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | Jul 2017 |
Last Sign in: | 211 Weeks Ago, 3 Days Ago |
Questions Answered: | 15833 |
Tutorials Posted: | 15827 |
MBA,PHD, Juris Doctor
Strayer,Devery,Harvard University
Mar-1995 - Mar-2002
Manager Planning
WalMart
Mar-2001 - Feb-2009
1:
 Model of Consumer BehaviorÂ
Let's take the Model of Consumer Be
havior for a spin. Consider the last time you purchased a nice dinner at an upscale restaurant. What was your choice of restaurant? Go through all the variables outlined in the first two columns of the model, environmental factors, and consumer factors, and identify the factors that influenced your decision. Note how they resulted in your purchase decision. (Hint: You might have to read ahead for more thorough explanations of each factor.)
Be sure to check out some classmates' posts and see how different (or the same) some of your classmates are influenced by the same factors (or not).
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2:Â Role of InvolvementÂ
Consider the restaurant purchase you made in Topic 1. What was your decision-making behavior? Was it a routine, complex, or limited problem-solving situation? Identify which behavior and explain how the level of involvement played into your decision.Â
Check out your classmates' posts and see if you can explain how different people use different behaviors for essentially the same decision by responding to their posts. Â
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3:Â Hierarchy of NeedsÂ
Consider which stage of Maslow's Hierarchy of Needs you are most likely in that drives a lot of your purchase decisions. Â Are those purchases consistent with this stage? For example, have you switched to buying only organic food because you are mostly concerned with fulfilling your social needs? Or, are you still searching for the lowest-priced foods because you are still filling your basic need for food? Or, do you find yourself donating time or money to charities because you are trying to reach self-actualization? Â
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