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| Teaching Since: | May 2017 |
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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
ShaZam Cola produces a lemon-lime soda. The production process starts with workers mixing the lemon syrup and lime flavors in a secret recipe. The combined syrup is enhanced with caffeine. Finally, the mixture is diluted with carbonated water.
ShaZam Cola incurs the following costs (in thousands):

Required
1. Use the following format to classify each of these costs according to its place in the value chain. (Hint: You should have at least one cost in each value-chain function.)

2. Compute the total costs for each value-chain category.
3. How much are the total inventoriable product costs?
4. Suppose the managers of the R&D and design functions receive year-end bonuses based on meeting their own unit’s target cost reductions. What are they likely to do?
How might this affect costs incurred in other elements of the value chain?
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