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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
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Phoniex University
Oct-2001 - Nov-2016
EXERCISE 11–5 Cost-Volume-Profit Analysis and Return on Investment (ROI) [LO1]
Images.com is a small Internet retailer of high-quality posters. The company has $800,000 in operating assets and fixed expenses of $160,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $5 million per year. The company’s con- tribution margin ratio is 10%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 10 cents.
Required:
1.      Complete the following table showing the relationship between sales and return on investment (ROI).
Â
Â
2.      What happens to the company’s return on investment (ROI) as sales increase? Explain.
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