This is a project that evaluates the social media strategy of the company/organization BARKBOX. You will carefully examine how BARKBOX is performing on the different social media platforms.   

Their website is:  https://barkbox.com

instagram: @barkbox

facebook: https://www.facebook.com/barkbox/

twitter:  barkbox.com/twitter

pinterest:  https://www.pinterest.com/barkbox/

 

 Your analysis should cover the following topics:

1. A brief description of the company/organization BARKBOX. 
2. A detailed description of the brand/product or activity. What is the target market? 
3. Overview of the social media activity across different social media platforms (at least 3).

• Company Reach (number of followers, group members, view counts etc)
• Company Posts (how often the company post on social media)
• Feedback (number of comments, likes, replies)
• Average Response Time (response time to user comments)
• Sentiment Analysis (number of positive, neutral and negative mentions on each social media platforms)

Your final paper should include figures, exhibits, screenshots and/or links. You must include a bibliography, and cite your sources according to a standard format.

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Status NEW Posted 31 Jul 2017 08:07 AM My Price 7.00

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