Group entry strategy paper

Resources:

Foreign Market Entry Modes

http://www.quickmba.com/strategy/global/marketentry/

Executing Strategy Through Organizational

Design:  https://saylordotorg.github.io/text_mastering-strategic-management/s13-executing-strategy-through-org.html

Assignment Overview:  In this assignment, the team will  recommend  an entry strategy, consisting of  a legal  and organizational structure,  for your client company to enter the selected country.The strategies developed in Week 7 are the strategic objectivesyou will want to accomplish through the  entry strategy you develop this week.   The team will (a)  write a formal paper proposing and comparing  two potential entry vehicles (the legal structures)  that will support the client company in accomplishing the strategic objectives (i.e., will mitigate those most important risks and will best  realize market opportunity and be consistent with company rationale for expansion);  and (b)  design the organizational structure through which the company will implement the strategic objectives.

Assignment  Objectives    (1) The team will propose and compare two different legal structures and recommend the one that is better able to realize the team's recommended strategies and is consistent with the client's rationale for expansion (which you developed in your company profile). 

(2) For the one recommended  legal structure, the team will create a supporting organizational structure, and will specify the roles and responsibilities of each person in the organization and the costs of all headcounts in the organization.

(3) Because most international expansions require some form of alliance with a local organization, any such alliance will be described in both the legal structure and the organizational structure. Note: legal structures have inherent advantages and disadvantages; your responsibility is to assess the advantages and disadvantages of the potential legal structures in terms of how effectively they  meet your client's specific strategic objectives. 

Assignment  Requirements and format   Format  of the paper should be:

I. Introduction should consist of (a) statement of purpose (b)  description of the company, its product/service, and industry; description of the target country and why it was recommended for entry; the target Buyer and the size and growth of the target market. 

II. The body of this paper  (approximately 20 pages,double spaced) will:

A. Summarize

        The company's expansion goals (section 2 of your draft business plan, from company profile)

        All the strategic actions your members have recommended )sections 11 and 12 of your draft business plan ). 

B,  Propose 2 potential entry (legal) structures  that could meet the recommended strategic objectives  and are consistent with the company's expansion goals.   For  each proposed legal structure:

        Describe the legal structure of the business  (the “ entry vehicle”  e.g.,  joint venture, distributorship, contract, franchise, license, direct export, sales agent branch office or Strategic Business Unit --SBU-- located in country )

        EXPLAIN why each is being considered (e.g, each must meet  at least one of the most critical strategic objectives; which meets more of the objectives?)

        Specify any alliance partner or relationship with an in- country organization (e.g., distributor, joint manufacturer or marketer) by name if possible or at least by descriptive requirements

        Specify the strategic value of the alliance to your client and to the alliance partner (the strategic "fit") ;

§  What the alliance partner will contribute to your client's success;

§  What the alliance partner will gain (why would it enter such an alliance)

C.  Compare the advantages and disadvantages of each legal structure, specifically how well each will help to realize the strategic objectives you have identified . and recommend one as the better entry vehicle (legal structure)

D.  For the recommended legal structure:

        Specify the organizational structure needed for successfully operating  the business (who does what, and where they are located) and show on an organizational chart.

o    the client company's headcount requirements

§  Show  all people your client company will need to implement this strategy. whether they are to be employees or contracted human resources.

§  Show all contracted human resources by dotted line connection to the management role responsible for managing, evaluating, and contracting for those services.

§   show the client company's costs for each role in this proposed organization

§  indicate  start up cost and year one of operation, as two numbers: ($  / $  )

§  Your organization chart should show who will do marketing; you will  develop  a marketing plan (what will be done) to support  your competitive strategy once in country.

o    the alliance organization's headcount and relationship to the client organization

        Describe in text the roles and responsibilities of each headcount in the organization

o    state salary per employee and number of those employees needed, as represented in each ($/$) box of the organization chart.

        Specify where the organization will operate and develop the costs of any facilities required for implementing this strategy(e.g,  manufacturing or assembly plant, office space, showrooms, equipment needed)

III.  Include

        Title page with name of every contributing member

        Approximately a 2-3  page Executive Summary that summarizes the entire paper 

        Table of contents

        *The body of the paper should have page numbers, starting with page one.

        Reference list, including proper APA format for all in-text citations.

One Member is to post the written report in the Group assignment folder and title it “Entry Strategy and Structure,”  by the end of week 8.

Where you are:  You have now  recommended the structure for getting into the country and for organizing operations in country. You have therefore completed Sections 13- 14 of the business plan template.    

Next you will develop a functional strategy for how to market your client's product/service in country. 

Due Date

Mar 25, 2017 11:59 PM