Using the learning from Subject Matter Experts (SME) in market research is the focus of this week’s Assignment and
Discussion.

View some ideas on how you can identify a market research professional or company,  Please Reference
Bont, C., & Hamersveld, M. (2007). Market research handbook. Chichester, West Sussex, England: John
Wiley & Sons. Chapter 4: The Market Research Process. Page 99-128

For this Assignment you will be:
• Reviewing the information in this week’s Reading and sources you identify in your own research.
• Identifying areas about market research that are particularly interesting to you or that you would like to
know more about.
• Creating a set of 3-6 questions using the information you have gained in your Reading and research
that will help you gain a greater understanding of these areas.
• Identifying a market research professional or a company where a representative can talk to you in
more detail about the market research process. View some ideas on how you can identify a market
research professional or company.

Please list references:

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