You are the first paid development staff person for a nonprofit dance company that serves a small community in the Bayou. Dancing for our Coast has been in operation for seven years and has built a reputation for engaging youth in the bayou region in dance and education on coastal issues. The company operates a ninemonth after-school program that serves 100 elementary students annually. Students meet once a week for programming that includes instruction on dance and learning about the challenges facing the coast and their families who depend on the coast for their livelihood. Students are encouraged to use dance to express their emotions and love for their community and the coast. Students learn from local experts in both dance and the environment through classroom education with local environmentalists and coastal activists, field trips, and dance lessons. More than forty-five experts donate their time as volunteer instructors in the program. Local college students also volunteer their time to assist with classroom activities and field trips. The program concludes with an annual community dance performance honoring the coast and coastal way of life featuring the students and local artists, musicians, and environmental experts who volunteer their time for the event.

 

The organization’s annual budget is $150,000. Dancing for our Coast has been able to pay an executive director for the last two years with $50,000 in grant funding restricted for this position. The organization is confident that the grant funding for the executive director is secure for the long-term. The company operates out of donated space that includes utilities. Fees for the program are based on a sliding fee schedule. Currently, the program fees represent 25% of Dancing for our Coast’s revenue. The fees fund transportation costs, supplies, and insurance. The company raises 50% of their budget from ticket sales and a Chevron sponsorship for the annual dance performance. The remaining 25% of the organization’s revenue is generated from grants and board contributions.

 

Dancing for our Coast is fortunate to have a Board of Directors of thirteen members comprised of dancers and coastal activists. Each board member makes an annual financial contribution and helps to sell tickets to the annual gala and dance performance. Several of the board members serve on a gala committee that helps plan and execute the gala. This gala committee also includes some parents of the students in the program. The gala is designed for an adult audience and includes a dinner and dance. Currently the only revenue resulting from the gala is from ticket and bar sales. Over the past few years, the Dancing for our Coast gala has broken-even with the ticket and bar sales covering the gala’s expenses including the venue and staff time. The gala has never realized a profit.

 

Your position has been funded for two years from an anonymous donor who has challenged Dancing for our Coast to sustain the development staff position by enhancing the gala to generate a $25,000 profit and to launch an individual donor campaign that will raise $50,000 over the next two years and then increase annually by 2,000. Your job is to lead the creation and implementation of the enhancements to the gala and to design and implement the individual donor campaign. The major donor has agreed to fund your position for two additional years if the financial goals are met. In addition to supporting the development position, the increase in revenue from these activities will be used to provide stipends to some of the expert volunteers who have donated their time to the program.

 

1. What fundraising strategies will you implement to enhance the gala to achieve the goal of raising $25,000? Describe the specific activities and preparation that will need to be undertaken to successfully implement the identified strategies-include specific activities, costs associated with the activities, anticipated revenue, and timelines. How will you engage and develop the gala committee to help you meet your goal? How will you develop these new strategies overtime to further increase the amount of money raised from the gala?

 

2. What would you do in the first 90 days of your job to prepare for the development of an individual donor campaign? What kinds of resources and materials will you need to successfully implement an individual donor campaign? What will be some of the key strategies that you will use to raise money from individuals? Describe the specific activities, costs associated with the activities, anticipated revenue, timelines, and who will be involved.

 

3. How will you engage board members in the gala enhancements and individual donor campaign? Describe the specific role board members will have; activities they will be asked to support; and how you will coordinate their engagement. As the development staff charged with implementing these strategies, what are your recommendations for the types of board members needed to grow these strategies in the future? Explain your recommendations and describe the type of orientation and training board members will need to have in order to assist you.

 

4. While meeting with the major donor that has funded your position, he suggests that the dance company solicit a sponsorship from a local business that is owned by his brother-n-law. This business has recently been in the newspaper for being investigated by the Department of Health for a chemical spill in the local water reservoir. There hasn’t been an indictment, but public opinion of this company is on the decline. What is the ethical dilemma facing the dance company regarding this donation? Give specific examples of the potential risk to the organization? How would you manage the situation? What specifically would communicate to the major donor about his suggestion?

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Status NEW Posted 31 Jul 2017 12:07 PM My Price 7.00

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