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I need quantitative analysis for this question and it must be in excel format. This is a marketing/branding strategy class and Instructions are attached in the supplement file.
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Analyze the economics of Altius’s overall golf business compared to its competitors and for the three proposed Altius product lines. What are the implications of this for the advisability of introducing Elevate?
What is Altius’s and its competitors’ 2012 revenue and gross profit?
What is the value of a point of market share for Altius?
What are the implications for Elevate, considering its contribution and gross margins compared to Victor TX and Victor?
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