1. Re-familiarize yourself with the three main pricing strategies

• Review section 5.2 in the text as needed.

Research actual pizza pricing

• Visit each site, identify your location and simulate an order.
• Price out a medium cheese or pepperoni pizza.
• Proceed to payment stage, observing the selling process.
• Record your pizza choice and final price (minus tax).
• Execute your purchase as you see fit.
• Note: One brand doesn’t offer online ordering. Poke around their website for an online menu or consultfastfoodmenuprices.com.

Create a forum post that includes the following:

• A brief description of the three pricing strategies (from least to most expensive).
• Your research driven price strategy classifications of the five brands.
  • For any pricing strategy where you have multiple brands, rank them from least to most expensive.
  • Include the kind of pizza you priced out, your recorded prices and any other pertinent notes.
  • Your classifications may differ from others. That’s okay.
• Your answers to the following questions:
  • Did your perception of these chains' pricing strategies change based on this exercise? If so, how?
  • Based on this exercise, identify three factors that complicate price comparisons.
  • For you, which of these chains represents the greatest value and why? Explain how each of the Ps contributes to your answer.

Reply to and pitch your peers.

• Price-value perceptions vary by individual. Respond to three of your peers, including one who selected a different chain as offering the best value. Customize your “pitch” to try to change their mind.

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Status NEW Posted 02 Aug 2017 06:08 AM My Price 10.00

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