In the supplemental textbook (The Sustainable Business Case Book), read and complete the Chapter 11 Case -Accounting for Sustainability: How Does Timberland Do It and Why? In doing so, you will submit a word or .pdf document to the Assignment 3 Drop Box completing the following exercises.

1. Discuss Timberland’s interpretation of radical transparency. Is radical transparency a requirement of sustainability reporting?
2. What do you think of the company using the “Voices of Challenge” as part of its sustainability reporting process? Do you think it is wise to provide the opportunities for stakeholders to have a voice in the direction of the company’s efforts?
3. Discuss Timberland’s sustainability reporting choices. Review their most recent biannual report and quarterly performance dashboard athttp://responsibility.timberland.com/reporting/report-archive. What recommendations would you make to Timberland about their reporting efforts?
4. Discuss some of the challenges faced by Timberland in relation to its sustainability reporting. What are some of the benefits they have experienced?
5. Do you think sustainability can generate “brand heat”? Why or why not? Go on Facebook and look for an example of a “green” product that is generating positive discussion. Do you see any ways that the company is commercially capturing the value of that discussion (such as a link or app that would lead to a sale of the product)?
6. Prepare a memo for V. F. that summarizes Timberland’s experience with CSR and sustainability reporting. What are the benefits and difficulties of the different activities within reporting? What are the main lessons that have been learned?
7. Review V. F.’s corporate website. Prepare a two-page memo to the company’s CEO outlining whether V. F. should more broadly adopt Timberland’s CSR reporting, identifying which of its brands would most likely benefit the most from sustainability reporting.
8. Upon reviewing former CEO Jeff Swartz’s final blog post, do you agree or disagree with his finding that the business world has shifted to sustainability?
9. Review Timberland’s timeline included at the end of this chapter. Do you think including environmental and social indicators in the timeline paints a fuller picture of the history and actions of the company? Why or why not?

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Status NEW Posted 02 Aug 2017 01:08 PM My Price 10.00

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