********MUST USE ATTACHED TEMPLATE*****************

Assignment Requirements

A. Use the already APA formatted template in Doc Sharing titled “Unit1AssignmentTemplate_SituationalInfluences.docx” as your starting point for this Assignment. Download the template and save it as your own document, for example: YourNameUnit1GB534.docx.

B. Craft your response using complete sentences and defend your decisions.

C. Write your paper using third person perspective (do not use “I,” “me,” “my, “you,” or “we,” as these are first and second person perspectives).

D. Additional directions related to this Unit 1 Assignment are included in the Doc Sharing template. This Assignment gives you the opportunity to apply the factors of situational influences as you design your own marketing strategy for a specific brand name product, and confirm why it is important for a marketing manager to understand situational influences on purchasing behavior. Within your paper you will:

1. Choose, identify and describe one brand of popcorn.
2. Explain how the brand differentiates itself from its competition.
3. Design marketing strategy as related to the fourTypes of Situations:
   1. Describe three examples of receptivecommunications situations.
   2. Describe three examples of optimalpurchase situations.
   3. Describe three examples of possibleusage situations.
   4. Describe one example of adisposition situation.
4. Design marketing strategy that may positively influence consumer behavior as related to the fiveKey Situational Characteristics:
   1. Describe at least two examples related tophysical surroundings.
   2. Describe at least two examples related tosocial surroundings.
   3. Describe at least two examples related totemporal perspectives.
   4. Describe at least two examples related totask definition.
   5. Describe at least two examples related toantecedent states.

5. Explain why it is important for a marketing manager to understand situational influences on consumer purchasing behavior.

E. No references are required for this Assignment. The Assignment is intended for you to apply your own ideas and knowledge of marketing strategy as related to situational influences. If you do use reference source(s), include no more than one referenced sentence per paragraph and use one reference no more than three times. Apply and cite any use of someone else’s words using APA formatting for both in-text citations and entries on the reference page.

F. Proofread your paper, run spell check and grammar check, confirm there are no sentence fragments, and proofread again.

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Status NEW Posted 03 Aug 2017 07:08 AM My Price 10.00

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