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MBA,PHD, Juris Doctor
Strayer,Devery,Harvard University
Mar-1995 - Mar-2002
Manager Planning
WalMart
Mar-2001 - Feb-2009
The articles below contribute an appealing expansion to the utility of the Walker and Mullins research.
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What are the basic propositions offered?
What research design did each article employ?
What did they find?
Did they prove their case?
How important is this research to the theory and practice of marketing strategy development?
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Please make sure you reference and cite in your response the articles used (apa style). This doesn’t need to be a lengthy post…1-2 pages at most is just fine.
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Here are the articles….
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