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M5D1: Social Media

Viewers at the BlendTec website help BlendTec spread the word by sharing videos with their social network by clicking on buttons for Facebook or Twitter. They can even subscribe to the site using RSS technology. Not all viral videos are what they seem and content is NOT King,

You can learn much more about the use of social media and viral videos if you read Dan Ackerman Greenberg’s tips on how to make a video go viral at Techcrunch – Secret Strategies

Before you being, make sure that you:

• Watch a BlendTec video [Video file][2 min 05 sec]
• Visit the BlendTec website

Then:

• Discuss how BlendTec’s video campaign is any different from a television advertising campaign? What are the advantages for the company and the consumer?

Once you have posted your response into the Message field on the forum, your next step is to peruse the postings of your fellow classmates. See the SBT Discussion Rubric for how you will be evaluated for this activity.

Use the subject line as an advanced organizer to allow your classmates and the instructor to have some idea of what you’re posting is about, for example a subject line “response to discussion question” is not appropriate. Your responses to fellow students should contain substance, should be more than just opinion, and must go beyond a simple agreement or disagreement.

Initial posts should be at least 150 words in length. Reply posts should be at least 50 words in length.

Compose your work using a word processor and save it, as a Plain Text or an .rtf, to your computer. When you're ready to make your initial posting, please click on the “Create Thread” button and copy/paste the text from your document into the message field. Be sure to check your work and correct any spelling or grammatical errors before you post it.

Discussions are worth 20% of the final grade. Review the SBT Discussion Rubric located in the "Start Here" section of the course for more information on grading criteria.

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Status NEW Posted 04 Aug 2017 09:08 AM My Price 7.00

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