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Publix plans to open 24 new supermarkets in 2013. Many analysts content that traditional grocery retailers such as Publix may not survive long term becaue big- box grocery stores such as Walmart are offering groceries at significantly lower prices, largely to drive traditional grocery chains out of business. Also, pharmacies such as Walgreens, CVS, and Rite Aid are increasingly selling groceries at cost to drive traffic into the stores. Furthermore, discount chains such as Family Dollar, Dollar General, and Dollar Tree are taking more and more business from traditional grocery store chains. For these and other reasons, the grocery chains that are mose diversified, such as Kroger, are doing best.

Publix is trying to diversify further, conducting trials of various boutiques, including a cologne and perfume fragrance department, in conjunction with Camrose Trading. Publix is experimenting with a gourmet deli at its Lake Mary Collection store in Lake Mary, Florida. Publix has grown rapidly for much of their existence but the world is changing more rapidly now. Should Publix continue to expand across the Southeast, entering new markets where customers may have never heard of Publix and have no brand association with the company? Or would it be better for Publix to focus on increasing store locations and attracting customers in their current markets? Which of Publix's segment businesses, if any, should the firm add more in the future, and why?

Publix is a well-known ESOP company with only employees having the opportunity to purchase stock. Is it time for Publix to list their stock for public sale on an exchange? With the low margins in the industry, would this enable Publix to more effectively finance operations? With the growing trend in health conscious customers, should Publix increase their organic and natural food offerings and attempt to attract this style of customer and build more GreenWise Market stores? How rapidly and where (if anywhere) should Publix add new stores?

SophiaPretty

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Status NEW Posted 04 Aug 2017 02:08 PM My Price 7.00

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