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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Explaining sales and cost changes. You have acquired the following data for Years 1 and 2 for Harry’s Horseback Rides.

Year 1 Year 2
Dollar Increase

|
Revenue from Rides ................................................ |
$750,000 |
 |
100.0% |
$840,000 |
 |
100.0% |
$90,000 |
 |
|
Variable Costs of Operations................................. |
495,000 |
 |
66.0 |
560,000 |
 |
66.7 |
65,000 |
 |
|
Contribution Margin ............................................... |
$255,000 |
 |
34.0% |
$280,000 |
 |
33.3% |
$25,000 |
 |
|
Price per Person per Hour ..................................... |
$10 |
 |  |
$12 |
 |  |  |  |
Write a short report to Harry’s uncle who loaned Harry the money to start this business. Explain the cause of the increase in total contribution margin between Year 1 and Year 2. Your report should consider the effect of each of the following: change in price per person per hour, change in volume, and change in operating costs per admission.
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