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MBA,PHD, Juris Doctor
Strayer,Devery,Harvard University
Mar-1995 - Mar-2002
Manager Planning
WalMart
Mar-2001 - Feb-2009
DISCUSS 3-B: In order to target customers who will get the most value, marketers are leveraging technology for more and more individualized segmenting. Some people argue that individualized segmenting has already gone too far, breaching the privacy of citizens. Others disagree, expressing that they don't want to be bombarded with ads and promotions they don't care about and appreciate the customized promotions and service they receive thanks to tech-backed individualized segmentation. Which camp do you follow, and why?
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