Follow these steps to participate in this discussion:

• Search the Internet for two REI competitors. Analyze each competitor's overall positioning in the market. How closely does each company appear to match REI and its product lines?
• Write a comparison for each competitor's site. Include your best guess of each competitor's target market segment, based on the information provided on its Web site and the competitor's product line.
• As part of your comparison, include a rating (your perception) of the priority of each item to customers (1–5, with 1 being the highest), and the importance for REI to address each item (1–5, with 1 being the highest)

Use APA format and be sure to list your references.

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Status NEW Posted 07 Aug 2017 07:08 AM My Price 5.00

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