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MBA,PHD, Juris Doctor
Strayer,Devery,Harvard University
Mar-1995 - Mar-2002
Manager Planning
WalMart
Mar-2001 - Feb-2009
Week 01 Written Assignment-Case Study
In the strategic management process, the series of four steps (Situation Analysis, Strategy Formulation, Implementation, and Evaluation) lead to the development, modification, or change in the organization's strategies. Strategic management takes a different shape depending on the people managing the strategic vision, the mission of the company, and the industry that it is in. Depending on the organizational level, a company could formulate three different types of strategies: Functional, Competitive, and Corporate.
With this information in mind and after conducting research, complete the following:
Read Case Study #1 at the end of Chapter 1
Briefly answer the questions from the text in reference to Case Study #1 and explain the rationale behind your answers (use supporting information as needed)
Tip: Use APA style to cite and reference your sources of information such as the textbook and other external sources.
Write 3-4 pages explaining the questions

1. What is Zynga’s goal? How will that goal affect the way strategies are pursued? Try to be as specific as possible.
2. How do you build a viable business getting people “to buy a bunch of things that don’t exist?” 3. What do you think it will take to be successful in the game industry? What challenges does this industry face?
4. How might Pincus and his top management team use the strategic management process to continue making real profits in virtual worlds?
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