Q1: The Product Life Cycle involves four main stages: introduction, growth, maturity and decline. We discussed one of my favorite products in class (TIDE) and how it has evolved and has different forms of the product in each stage. Choose a product that has evolved through the four stages and describe how it has changed in each stage.  What are the forces that move your specific product from one stage to another?

 

Q2: Think about the various advertising campaigns you have seen on TV or on-line.

1) Name one ad campaign that you think has been very effective.                Discuss WHY?

2) Name one ad campaign that you believe has failed miserably.                  Discuss WHY?

 

150 words or more for each question

 

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Status NEW Posted 08 Aug 2017 06:08 AM My Price 10.00

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