I have 3 big questions about marketing research! Who can help in. It's in the file

• What potential sources of error might be associated with the following situations?  Explain. Answer 2 of the 5 below.
  • In a survey of frequent flyers aged 50 and older, researchers concluded that price does not play a significant role in airline travel because only 25 per cent of the respondents check off price as the most important consideration in determining where and how they travel, while 35 per cent rate price as being unimportant. (3 marks)
  • A survey of voters finds that most respondents say they do not like negative political ads—that is, advertising by one political candidate that criticises or exposes secrets about the opponent’s ‘dirty laundry’. (3 marks)
  • A survey of Facebook users ranks MacBooks as far superior to other personal computers for business applications. (3 marks)
  • A company’s sales representatives are asked what percentage of time they spend making presentations to prospects, travelling, talking on the telephone, participating in meetings, working on the computer and engaging in other on-the-job activities. (3 marks)
  • An insurance company obtains a 75 per cent response rate from a sample of university students contacted by mobile phone in a study in attitudes towards health insurance. There is likely to be a response bias here as many students may not be in the market for health insurance, so that the data obtained may not relate to future purchase intentions. (3 marks)

• A corn-chip manufacturer that has the fourth-largest market share plans to experiment with a $2.50-off coupon during July and a buy-one-get-one-free coupon in August. The experiment will take place in Kmart stores in Perth, Armidale and Adelaide. Sales will be recorded by scanners from which corn-chip sales for each store for each month will be interpreted. What is the independent variable and the dependent variable? (3 marks)
• What tests of differences (not association, not independence) are appropriate in the following situations? Answer 2 of the 5 below.
  • Average campaign contributions of Liberals, National and Labour parties are to be compared. (3 marks)
  • Advertising managers and brand managers have responded ‘Yes’, ‘No’, or ‘Not sure’ to an attitude question. Their answers are to be compared. (3 marks)
  • One-half of a sample received an incentive in a mail survey; the other half did not. A comparison of response rates is desired. (3 marks)
  • A researcher believes that married men will push the shopping trolley when shopping with their wives. (3 marks)
  • A manager wishes to compare mean customer satisfaction before and after a newly instituted staff sales training program. (3 marks)

Attachments:

• 1502177777-Items of information for investors.docx