Alpha Geek

(8)

$10/per page/Negotiable

About Alpha Geek

Levels Tought:
University

Expertise:
Accounting,Algebra See all
Accounting,Algebra,Architecture and Design,Art & Design,Biology,Business & Finance,Calculus,Chemistry,Communications,Computer Science,Environmental science,Essay writing,Programming,Social Science,Statistics Hide all
Teaching Since: Apr 2017
Last Sign in: 345 Weeks Ago, 2 Days Ago
Questions Answered: 9562
Tutorials Posted: 9559

Education

  • bachelor in business administration
    Polytechnic State University Sanluis
    Jan-2006 - Nov-2010

  • CPA
    Polytechnic State University
    Jan-2012 - Nov-2016

Experience

  • Professor
    Harvard Square Academy (HS2)
    Mar-2012 - Present

Category > Management Posted 06 May 2017 My Price 6.00

ANS—OFF THE WALL AND ON MESSAGE

VANS—OFF THE WALL AND ON MESSAGE Even though Vans generates $500 million a year in sales, the company uses only a small team to manage the company’s advertising and public relations—Stacy and Chris. The Vans PR team (or duo) uses vertical advertising to cater to a core group of consumers. With only a small advertising budget, the team must develop partnerships with its advertisers and use tours and events to spread the Vans culture.

Questions

1. Who does Vans consider to be its core consumers? How does the company reach them with its marketing messages?

2. How does Vans choose causes for its cause-related marketing?

. What does Vans do to ensure that its print ads fit the publications in which they appear?

4. Describe the role of the Internet in Vans’s communication strategy.

Answers

Alpha Geek
(8)
Status NEW Posted 06 May 2017 04:05 PM My Price 6.00

-----------

Attachments

file 1494089235-Answer.docx preview (374 words )
V-----------ANS-----------—-----------OFF----------- TH-----------E W-----------ALL----------- AN-----------D O-----------N M-----------ESS-----------AGE----------- Ev-----------en -----------tho-----------ugh----------- Va-----------ns -----------gen-----------era-----------tes----------- $5-----------00 -----------mil-----------lio-----------n a----------- ye-----------ar -----------in -----------sal-----------es,----------- th-----------e c-----------omp-----------any----------- us-----------es -----------onl-----------y a----------- sm-----------all----------- te-----------am -----------to -----------man-----------age----------- th-----------e c-----------omp-----------any-----------’-----------s a-----------dve-----------rti-----------sin-----------g a-----------nd -----------pub-----------lic----------- re-----------lat-----------ion-----------sâ€-----------”St-----------acy----------- an-----------d C-----------hri-----------s. -----------The----------- Va-----------ns -----------PR -----------tea-----------m (-----------or -----------duo-----------) u-----------ses----------- ve-----------rti-----------cal----------- ad-----------ver-----------tis-----------ing----------- to----------- ca-----------ter----------- to----------- a -----------cor-----------e g-----------rou-----------p o-----------f c-----------ons-----------ume-----------rs.----------- Wi-----------th -----------onl-----------y a----------- sm-----------all----------- ad-----------ver-----------tis-----------ing----------- bu-----------dge-----------t, -----------the----------- te-----------am -----------mus-----------t d-----------eve-----------lop----------- pa-----------rtn-----------ers-----------hip-----------s w-----------ith----------- it-----------s a-----------dve-----------rti-----------ser-----------s a-----------nd -----------use----------- to-----------urs----------- an-----------d e-----------ven-----------ts -----------to -----------spr-----------ead----------- th-----------e
Not Rated(0)