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Levels Tought:
Elementary,Middle School,High School,College,University,PHD
| Teaching Since: | May 2017 |
| Last Sign in: | 402 Weeks Ago, 4 Days Ago |
| Questions Answered: | 66690 |
| Tutorials Posted: | 66688 |
MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
These days, there seems to be plenty of coffee to go around. So how does a small time coffee roaster like Gaviña make it in an industry dominated by big players? By carefully crafting a distribution strategy that moves its products into the hands of consumers. Without a big advertising budget, Gaviña has creatively pursued channel partners in the grocery, restaurant, and hospitality industries. Now, major chains like McDonald’s and Publix make Gaviña’s coffees available to the public. This video also illustrates the impact of distribution strategy on supply chain and product development issues After viewing the video featuring Gaviña, answer the following questions: 10-14. Apply the concept of the supply chain to Gaviña. 10-15. Sketch out as many consumer and business channels for Gaviña as you can. How does each of these channels meet distinct customer needs? 10-16. How has Gaviña’s distribution strategy affected its product mix?
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