Maurice Tutor

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Category > Accounting Posted 08 Aug 2017 My Price 7.00

comedy motion picture

ADVERTISING. Century Productions is in the process of promotion planning for its new comedy motion picture. Three Is a Crowd, through television, radio, and newspaper advertisements. The following table details the marketing department’s estimate of the cost and the total audience reached per exposure in each medium.

 

The marketing department does not wish to place more than 250 ads in any one medium. a. What media mix should Century use if it wishes to reach the maximum total audience with an advertising budget of $500,000?

b. What media mix should Century use if it wishes to reach an audience of 30 million at minimum total cost?

c. The cost of producing the television advertisement is $500,000; the radio spot costs $50,000 to write and produce; and the newspaper ad costs $ 100,000 for design, graphics, and copy. If the total promotional budget is not to exceed $ 1 million (including the cost of producing the television or radio spot or the newspaper advertisement), use a mixed integer model to determine the production and media mix Century Productions should use.

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Maurice Tutor
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Status NEW Posted 08 Aug 2017 10:08 PM My Price 7.00

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