Maurice Tutor

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    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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    Phoniex University
    Oct-2001 - Nov-2016

Category > Accounting Posted 11 Aug 2017 My Price 9.00

Arrow Products

Arrow Products typically earns a contribution margin ratio of 25 percent and has current fixed costs of $80,000. Arrow's general manager is considering spending an additional $20,000 to do one of the following:

 

1.

Start a new ad campaign that is expected to increase sales revenue by 5 percent.
2.

License a new computerized ordering system that is expected to increase Arrow's contribution margin ratio to 30 percent.

 

Sales revenue for the coming year was initially forecast to equal $1,200,000 (that is, without implementing either of the above options).

 

a-1

Compute the projected operating income for each option? (Omit the "$" sign in your response.)

 

Operating income
Ad Campaign $
Ordering System $

 

a-2

For each option, how much will projected operating income increase or decrease relative to initial predictions?

 

Thus projected operating income will by $ if the ad campaign is chosen.

Thus projected operating income will by $ if the ordering system is chosen.

 

b.

By what percentage would sales revenue need to increase to make the ad campaign as attractive as the ordering system? (Omit the "%" sign in your response.)

 

Percentage increase %

 

Answers

Maurice Tutor
(5)
Status NEW Posted 11 Aug 2017 12:08 AM My Price 9.00

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