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Category > Economics Posted 07 May 2017 My Price 5.00

Word-of-Mouth Book Sales

 

Word-of-Mouth Book Sales. Consider a publisher who earns a profit of $2 per book sold. An advertisement that costs $320,000 would sell 100,000 books directly. To make the advertisement worthwhile, how many of the original buyers must each persuade just one other person to buy the book?

 

 
 

Answers

Alpha Geek
(8)
Status NEW Posted 07 May 2017 05:05 PM My Price 5.00

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file 1494178943-Answer.docx preview (97 words )
W-----------ord------------of------------Mo-----------uth----------- Bo-----------ok -----------Sal-----------es.----------- Co-----------nsi-----------der----------- a -----------pub-----------lis-----------her----------- wh-----------o e-----------arn-----------s a----------- pr-----------ofi-----------t o-----------f $-----------2 p-----------er -----------boo-----------k s-----------old-----------. A-----------n a-----------dve-----------rti-----------sem-----------ent----------- th-----------at -----------cos-----------ts -----------$32-----------0,0-----------00 -----------wou-----------ld -----------sel-----------l 1-----------00,-----------000----------- bo-----------oks----------- di-----------rec-----------tly-----------. T-----------o m-----------ake----------- th-----------e a-----------dve-----------rti-----------sem-----------ent----------- wo-----------rth-----------whi-----------le,----------- ho-----------w m-----------any----------- of----------- th-----------e o-----------rig-----------ina-----------l b-----------uye-----------rs -----------mus-----------t e-----------ach----------- pe-----------rsu-----------ade----------- ju-----------st -----------one----------- ot-----------her----------- pe-----------rso-----------n t-----------o b-----------uy -----------the----------- bo-----------ok?----------- J-----------ul -----------15 -----------201-----------6 0-----------5:3-----------7 P-----------M -----------Ans-----------wer----------- C-----------ost----------- of----------- ad-----------ver-----------tis-----------eme-----------nt=----------- $3-----------200-----------00 -----------Num-----------ber----------- of----------- bo-----------oks----------- so-----------ld=----------- 10-----------000-----------0 T-----------ota-----------l p-----------rof-----------it=----------- $2-----------* 1-----------000-----------00=----------- $2-----------000-----------00 -----------To -----------mak-----------e t-----------he -----------adv-----------ert-----------ise-----------men-----------t
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