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Phoniex University
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"I know headquarters wants us to add that new product line," said Dell Havasi, manager of Billings Company's Office Products Division. "But I want to see the numbers before I make any move. Our division's return on investment (ROI) has led the company for three years, and I don't want any letdown."
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|
Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the company's Office Products Division for the most recent year are given below: |
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| Â | Â |
| Sales | $20,280,000 |
| Variable expenses |
12,865,340 |
| Contribution margin | 7,414,660 |
| Fixed expenses |
5,690,860 |
| Net operating income |
$1,723,800 |
| Divisional operating assets |
$5,200,000 |
|
The company had an overall return on investment (ROI) of 15% last year (considering all divisions). The Office Products Division has an opportunity to add a new product line that would require an additional investment in operating assets of $3,390,000. The cost and revenue characteristics of the new product line per year would be: |
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| Â | Â |
| Sales | $10,170,000 |
| Variable expenses | 60% of sales |
| Fixed expenses | $3,274,740 |
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| Requirement 1: |
|
Compute the Office Products Division's ROI for the most recent year; also compute the ROI as it would appear if the new product line is added.(Round interim calculations and final answers to 2 decimal places. Omit the "%" sign in your response.) |
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| Â | ROI |
| Present | % |
| New Line | % |
| Total for company | % |
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| Requirement 4: |
| Suppose that the company's minimum required rate of return on operating assets is 15% and that performance is evaluated using residual income. |
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| (a) |
Compute the Office Products Division's residual income for the most recent year; also compute the residual income as it would appear if the new product line is added. (Omit the "$" sign in your response.) |
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| Â | Residual income |
| Present | $ |
| New Line | $ |
| Total for company | $ |
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