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| Teaching Since: | May 2017 |
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| Questions Answered: | 66690 |
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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
%u201CI know headquarters wants us to add that new product line,%u201D said Fred Halloway, manager of Kirsi Products%u2019 East Division. %u201CBut I want to see the numbers before I make a move. Our division%u2019s return on investment (ROI) has led the company for three years, and I don%u2019t want any letdown.%u201D
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Kirsi Products is a decentralized wholesaler with four autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to divisional managers who have the highest ROI. Operating results for the company%u2019s East Division for last year are given below: |
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| Â | Â | Â |
| Sales | $ | 22,950,000 |
| Variable expenses | Â | 13,000,000 |
| Â | ||
| Contribution margin | Â | 9,950,000 |
| Fixed expenses | Â | 8,022,200 |
| Â | ||
| Net operating income | $ | 1,927,800 |
| Â | ||
| Divisional operating assets | $ | 5,100,000 |
| Â | ||
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The company had an overall ROI of 18% last year (considering all divisions). The company%u2019s East Division has an opportunity to add a new product line that would require an investment of $3,100,000. The cost and revenue characteristics of the new product line per year would be as follows: |
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| Â | Â |
| Sales | $ 9,300,000 |
| Variable expenses | 65% of sales |
| Fixed expenses | $ 2,613,300 |
| Required: | |
| 1. |
Compute the East Division%u2019s ROI for last year; also compute the ROI as it would appear if the new product line is added. (Round your intermediate calculations and final answers to 2 decimal places. Omit the "%" sign in your response.) |
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| Â | ROI |
| Present | % |
| New product line alone | % |
| Total | % |
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| 2. | If you were in Fred Halloway%u2019s position, would you accept or reject the new product line? | ||||
| Â | Â | ||||
| Â |
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| 3. | Why do you suppose headquarters is anxious for the East Division to add the new product line? | ||||
| Â | Â | ||||
| Â |
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| 4. | Suppose that the company%u2019s minimum required rate of return on operating assets is 15% and that performance is evaluated using residual income. |
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| a. | Compute the East Division%u2019s residual income for last year; also compute the residual income as it would appear if the new product line is added. (Omit the "$" sign in your response.) |
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| Â | Residual income |
| Present | $ |
| New product line alone | $ |
| Â | |
| Total | $ |
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