Maurice Tutor

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    Phoniex University
    Oct-2001 - Nov-2016

Category > Accounting Posted 12 Aug 2017 My Price 8.00

Raner, Harris, & Chan

Raner, Harris, & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices—one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs.

 

Assume that Minneapolis' sales by major market are as follows:

 

      Market
  Minneapolis Medical Dental
Sales $510,000 100% $340,000 100% $170,000 100%
Variable expenses

306,000

60%

221,000

65%

85,000

50%
Contribution margin 204,000 40% 119,000 35% 85,000 50%
Traceable fixed expenses

61,200

12%

17,000

5%

44,200

26%
Market segment margin 142,800 28%

$102,000

30%

$40,800

24%
Common fixed expenses
not traceable to markets		 15,300 3%        
Office segment margin

$127,500

25%

        

The company would like to initiate an intensive advertising campaign in one of the two market segmentsduring the next month. The campaign would cost $6,800. Marketing studies indicate that such a campaign would increase sales in the Medical market by $59,500 or increase sales in the Dental market by $51,000.

 

Required:

Determine the increase in net operating income in each market if the advertising campaign were to be initiated in that market.(Omit the "$" sign in your response.)

 

  Medical Dental
Increase in net operating income $ $

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Answers

Maurice Tutor
(5)
Status NEW Posted 12 Aug 2017 06:08 PM My Price 8.00

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