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| Teaching Since: | May 2017 |
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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
1 Should a firm change its distribution strategy in a foreign market over time?
Generally not. Economies of scale are lost when a firm changes its distribution strategy.
Generally not. Because government laws and regulations are the primary driver for strategy selection, they do not change frequently.
Yes. As the firm's position in the market changes and market conditions change, the strategy may also need to change.
Yes. To maximize economies of scale, the strategy must be adapted every few years as the firm gains more experience.
2 International marketing includes the task of marketing
between countries as well as within countries.
between countries but not within countries.
within countries but not between countries.
to domestic customers as well as international customers.
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