Crisis Management Assignment You’ve been assigned by the CEO or head of the organization as the crisis management team. You’ve got
to come up with a plan, specifically:
1) What should you do to address the cause and immediate threats of the crisis? What actions other
than communications do you take?
2) How do you communicate about the crisis?
• What do you say? • How do you say it?
• Who should say it?
• Who do you say it to?
• When do you say it? Select ONE of the Crisis Situations mentioned below. Make a short (5 mins max) presentation covering
the points above. As part of the assignment, you will need to hand in a written copy of any official
statement. Crises Situations
Dodgy Department Stores is a chain of 12 department stores in Catalunya.
Its market niche is in the low to midprice range. It is able to keep its cost structure relatively low partly by
locating its stores in older buildings with minimal renovations. Children’s clothing is the most profitable
department.
The store manager from the Mataro store contacts the head office to report that there has been a
terrible accident at the store. A 4--‐year boy was crushed to death in an elevator accident at one of
stores. Almost immediately the news is on television and reporters are calling. Two days later, another
young child is badly injured at the Sabadell Store when a store display falls over on her. The accident is
the lead news story on all television channels; the police investigations are ongoing, and a consumer
advocate has just called for a boycott of all Dodgy Department Stores.
Two Left Feet Dance School is a national chain of dance schools in the UK, offering evening and weekend
classes (hip hop, jazz, tap, etc.). 13 to 16-- ‐year old girls are the main customer base. Two Lef Feet has
run a very successful advertising campaign around the theme of empowering young people through
dance.
A manager at the Lewisham studio has been secretly filming some of the less talented dancers in the
dance classes and posting them to YouTube under the title “Dorky Dancing.” One of the videos showing a particularly awkward teenage dancer goes viral, attracting 300,000 hits in just a few days. The 14-- ‐year
old girl shown in video is so embarrassed that she attempts suicide and nearly dies. The parents are
outraged, a local politician is calling for a criminal investigation of the company, and reporters are calling
non--‐stop. Sterling Choices Academy is a prestigious private high school in New York City with a 160-- ‐year history.
Its 500 students, mostly, from wealthy families and including the children of several celebrities, each pay
tuition of $40,000 per year. 20% of the school’s revenue comes from fundraising campaigns with parents
and alumni.
SCA has a zero tolerance drug and alcohol policy with a penalty of automatic expulsion if a student is
caught consuming drugs or alcohol. The school is just about to secure a $25 million donation from a
graduate of the school who is the local chairperson of Mothers Against Drunk Driving.
At 3:00 in the morning on a Saturday the Head of School receives a call from the police informing him
that four teachers from the school have just been arrested for driving under the influence of alcohol (DUI
) and drunk and disorderly conduct afer a bachelor’s party at Manhattan nightclub. The story in not on
the news...yet.
Clothing with a Conscious is a popular online clothing retailer selling sporting wear to outdoors
enthusiasts. It has the leading market share for hikers and rock climbers ages 20 – 35. The company’s
marketing and advertising stresses its socially and environmentally conscious business practices,
including product lines using organic fibers and a corporate policy of donating 5% of profits to the Nature
Conservancy and World Wildlife Fund.
An investigative reporter from Mother Jones magazine publishes an article showing the company’s main
garment factories in Cambodia and Bangladesh regularly employ child labor, including workers as young
as 10 years old. Working conditions include 12--‐hour days at a wage of less than $1 per day. In addition
to the attention from the Mother Jones article, an activist group has just hacked into Clothing with a
Conscious’ website and posted photos of the child workers.
Adventure University is a well--‐respected 4--‐year university in the US that is known for its extensive
range of study abroad programs. Students from AU as well as other universities can participate at AU
study abroad programs in different countries.
It’s January 2011 and 25 students (18 from AU and 7 from other universities) are studying at Cairo
University in Egypt, when the revolution breaks out. As the situation deteriorates and chaos and violence
increases, communication with Cairo University is cut off. All that the AU study abroad office knows
before communication is cut off is that Cairo University is closed and the AU program students are locked
down in their dorms.
A short video clip taken by one of the AU students showing demonstrations outside the dorm and with
the sound of gunshots in the background somehow ends up on Facebook and is picked up by CNN.
Parents of the students are calling, as are several news stations and reporters. Boston Paragon is the oldest, most respected daily newspaper in the Boston area. It is able to charge a
subscription fee for premium content on its digital edition, due to its reputation for journalistic
excellence, including more than 20 Pulitzer Prizes. Brendon Jair, a 26-- ‐year-- ‐old journalist who joined
the paper two years ago wins a Pulitzer Prize for a series of reports on exploitation of illegal immigrants
by local businesses and government agencies. He is featured in an advertising campaign promoting
Paragon’s excellence in journalism.
Six months later, it is discovered that Jair made up many of the stories in the series and that, moreover,
he lied about his background before being hired (he never did graduate from Harvard or attend
Columbia journalism school).
Other news outlets in the city are having a field day reporting the scandal and several longstanding
advertisers have pulled their ads from the paper, a loss of $12 million in revenue.

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