SuperTutor
$15/per page/Negotiable
Class Room Throne
Strategic Business Plan Student: Saeed Alzahrani
Date: 1. Introduction 1.1 Summary
Educational system in the current world is becoming a valuable asset. Many institutions and
students are looking at it a means of survival. Students need to learn as much as they can and in
an effective way. Therefore, it is the responsibility of the school to give information to learners in
the most effective way possible. As the years progress and ways of doing things change, the
education system is likely to become even more competitive and the need for teaching methods
will increase. The best way through which students should be taught is by being attentive and
alert. This is the reason this startup company introduces the Class Room Throne. This is a
special and unique chair that can become a very effective tool in the classroom.
In today’s classrooms, there are very few class room desks that can provide the maximum
comfort that is need by learners in order to learn effectively. This is why we have introduced the
Class Room Throne chair which is a reclining chair and has an adjustable height and a fortress
for added comfort. The result is a result is a des that provides many advantages over ordinary
desks on the market. Better still, it has a competitive price.
The advantage of this product is that it is both efficient and cost effective. The materials for
making it will be bought in bulk and will include plastic, wood, steel and other synthetics. After
this, we build our own prototype and thoroughly test the prototype before starting mass assembly.
The team used to make these equipment is made up of qualified team which has expertise in
both mechanical and electrical engineering to ensure successful product development. 1.2 Vision Statement
Our vision is to become the leading company in class room care through innovative and superior
quality products.. 1.3 Mission Statement
Our mission is to provide high quality products that are made with innovation to ensure
comfortable stay in the classroom. 2. Corporate Goals 2.1 Business Goals (goals need to be specific and measurable) to become the best partner to the world’s most successful unique class room seats distributors.
to inspire the learning of students through provision of Class Room Throne seats 2.2 Financial Goals (need specific and measurable financial goals) 3. Industry Analysis 3.1 External Environment
What happening in your industry Industry Size and Growth Trends
Maturity of the Industry
External Economic Factors and their Effect on the Industry
Seasonality
Technological Factors
Regulatory, Political, and Legal Concerns
Competitive Environment and Changes in the Competitive Environment 3.2 Internal Environment Management Strengths
Skill set
Knowledge 4. Market Plan 4.1 Target Market
Describe your product or service and how you made your selection.
What will you offer that is different than your competitors?
How do your competitors market their product?
How will you market your product?
What is your geographic location? 4.2 Market Analysis
1. Summary Example: Strange Brew will focus on two markets:
1. The Daily Commuter- someone traveling to or from class or just out for a walk.
2. The Captive Consumer- someone who is in a restricted environment that does
not allow convenient departure and return while searching for refreshments, or
where refreshments stands are an integral part of the environment. This effort
will be accomplished by providing on campus delivery of products that are over a
fixed amount. 3. Market Segment 1. Example: Market Segmentation
Strange Brew will focus on two different market segments: Campus faculty, staff,
and students plus the captive consumer who requires product deliverly. To access
both of these markets, SB has two different delivery systems. For the deliveries, SB
has runners who can safely deliver product. For all consumers, SB will have the
mobile kiosk.
Strange Brew's greatest concentration will be on faculty, staff, and students heading
to or from class, or those out on their lunch break.
Captive Consumers would include those who are tethered to a campus environment, or
in a restricted entry environment that does not allow free movement to and from.
Examples would include students and faculty where there is limited time between
classes but product is still desired. Free, portable, paper based menus (flyers) will be
provided as well as the ability to place orders online via the website. 1.1. Target Market Segment Strategy
SB's target market is the mobile individual who has more money than time, and
excellent taste in a choice of beverage, but no time to linger in a cafe. By locating
the kiosks in high traffic/high visibility areas, this unique--and abundant--consumer
will seek Strange Brew out and become a regular guest. V. Financial Plan
1. Start Up Summary
Strange Brew's start-up expenses total just $370,170. The majority of these funds-roughly $300,000--will be used to buy the first of 3 kiosks, pay deposits, and provide
capital for six months of operating expenses. Another $35,000 will be used for the
initial inventory and other one-time expenses. Strange Brew anticipates the need for
roughly $30,000 in operating capital for the first few months of operation. 2. Start Up Funds Start-up
Requirements
Start-up Expenses
Legal
Office Equipment
Immediate Labor (6 months)
Kiosk Finance Payment (6 months)
Kiosk expenses (6 months)
Vehicle Finance (6 months)
Administration Labor (6 months)
Website Development & Hosting
Identity/Logos/Stationary
Other
Total Start-up Expenses
Start-up Assets
Cash Required
Start-up Inventory
Other Current Assets
Long-term Assets
Total Assets
Total Requirements 6. Implementation Plan 7. Organizational Design
Who does what
Who is responsible for Sales, Marketing, Planning, Product Design? Summary
Â
Attachments: