Strategic Management

I am doing the McKindsey 7-S particular focusing on Share Values, Style, Staff and Skills

Current focusing on MYER, Australia and implementing Online virtual shopping where you can scan

Skills:

Staff: Employees and managers

Style: Participation/Collaboration (Upper and middle managers have participation leadership style/Lower managers have collaboration leadership styles)

Superordinate Goals

We are proposing a strategic initiative involves implementing a new in-app feature on the current MYER one application. The new feature involves the incorporation of both 3D-mapping and augmented reality technology; and will be called Myer Augmented Reality Shopping or in short, MyeR Shopping. The capitalized “R” exhibits the use of augmented reality in the mobile feature [augmented: been made greater in size]. Customers that enter Myer can have their full body image taken in an enclosed room with special cameras fixed on the surrounding walls. The cameras capture and create a 3D model of the customers using 3D-mapping technology. With the customer’s 3D model created, it is then saved onto a database where Myer members can access it via the phone app. Users can then load this 3D image onto the app and use the new feature to shop for their favourite brands online. This feature allows users to try on specific brands and clothes from the comfort of their own home as augmented reality can provide users with an in-store shopping experience from anywhere and at any point in time (Chen 2017). The app will recommend clothing of similar styles and designs to customers as they swipe through clothing on their phone; as well as advise users about their appropriate fittings and sizes.  Customers are required to sign up as MYER one members to be granted access into the application and only then will they be allowed to have their 3D model taken.

SuperTutor

(15)

Status NEW Posted 29 May 2017 02:05 AM My Price 7.00

-----------

Attachments

file 1496026663-Solutions file.docx preview (51 words )

S-----------olu-----------tio-----------ns -----------fil-----------e -----------Hel-----------lo -----------Sir-----------/Ma-----------dam----------- T-----------han-----------k y-----------ou -----------for----------- yo-----------ur -----------int-----------ere-----------st -----------and----------- bu-----------yin-----------g m-----------y p-----------ost-----------ed -----------sol-----------uti-----------on.----------- Pl-----------eas-----------e p-----------ing----------- me----------- on----------- ch-----------at -----------I a-----------m o-----------nli-----------ne -----------or -----------inb-----------ox -----------me -----------a m-----------ess-----------age----------- I -----------wil-----------l b-----------e q-----------uic-----------kly----------- on-----------lin-----------e a-----------nd -----------giv-----------e y-----------ou -----------exa-----------ct -----------fil-----------e a-----------nd -----------the----------- sa-----------me -----------fil-----------e i-----------s a-----------lso----------- se-----------nt -----------to -----------you-----------r e-----------mai-----------l t-----------hat----------- is----------- re-----------gis-----------ter-----------ed -----------on�-----------�th-----------is -----------web-----------sit-----------e -----------Tha-----------nk -----------you----------- -----------

Not Rated(0)

• Buy Answer